Raw Juce

Raw Juce is a brand that specializes in cold-pressed, organic juice. The assignment was a full-scale branding project, and honestly it was a ton of fun to work on. We got to dive into everything from the custom signage on the wall to what went on the napkins. It was a great assignment in across-the-board branding, and one that I enjoyed beginning to end.

Our hard work paid off with recognition from How's design annual.

Front Signage The branding was consistent from the moment you walked in.	Brand Story It was quite fun branding the interior. This wall was an extension of a lot of the brand identity work we did in the early days of the account.	Business Cards I always enjoy seeing where I can inject brand identity.
Periodic Table It's elemental. Get it?	T-Shirt Employee shirts are always a solid place to put in a little sass.	T-Shirt But, honestly, I couldn't believe they let us make this one.
Video Wall They had a video wall that explained the health benefits of various fruits and veggies that made up their menu. Did you know that mangoes are a vitamin powerhouse?	Locally Cultivated Wall We used palette wood and good photography to create a wall that talked about their commitment to local and organic food.	Label Wall All of their juices were made fresh and in house, which was part of their commitment to quality.
Bottles I became quite the ex-pear-t on fruit and veggie puns.	Bottles Here's the thing about puns... sometimes you just gotta write puns. It's best to roll with it and pat yourself on the back for writing a real groaner.	Bottles I really like how the juice colors make a rainbow. The periodic table-esque Juce abbreviation on the bottle corresponds to the Elements that make up each juice.
Bottles Greenergy, amirite? That's the type of dad joke that keeps the lights on around here.	Bottles Rounding out our green spectrum.	Menu Font choice rounded out the branding, and the menu was bright and enjoyable.