Spec

Let's be honest—spec work is fun. It's the no-holds-barred, free-wheeling, let's-see-if-we-can-get-this-made kind of stuff that wakes you up in the middle of the night and brings you to work early. If I'd gone to ad school, I'd probably have a ton of Nike or Smirnoff or something like that. But I have to rely on the spec that I've done for pitches (or the client work that didn't get bought).

Florida Keys

General Leisure While at Spark, we pitched the Florida Keys. Didn't get the account, unfortunately, but I really liked the print work we got out of it.	General Leisure Drag Race. It's a Keys' tradition. Probably stemmed from Hemingway's legendary love of drag. The real tragic of type is that it can't capture sarcasm	Sportfishing
LGBT Ad I was struggling with this line for awhile, and came up with one after several sleep-deprived nights that bombed hilariously. After doing some informal focus-grouping, and pounding a coffee, I was finally able to crack it.

Ironman

We pitched Ironman with a full-scale brand update and strategy. This was a brand essence video that kicked off the presentation. Also, those golden pipes are mine. I've learned to back off the heat on my sibilance, though. They call me The Scratch Track King.

Well, I call me The Scratch Track King.

Moe's

This was a video we made for Moe's. I didn't write this one, but I built, stretch, primed, and painted the canvas at the end, as well as the stunt canvas that we used. It was the first time I'd ever done anything like that. I love projects that push me out of my comfort level.

If the food looks really gross, that's because it was.

YouFit

I really liked the tagline "Whyever You Go." It informed a direction that celebrated all the reasons why people go to the gym—from feeling better to pounding some beers without worrying about a beer belly.

YouFit Print We pitched YouFit, a chain of gyms, with the line "Whyever You Go."	Print The print direction paired healthy imagery with counter-intuitive lines.	Out-of-Home
Out-of-Home

I'm Hunter Savage.

I Make Words Sound Nice.

Spec

Florida Keys

General Leisure

While at Spark, we pitched the Florida Keys. Didn't get the account, unfortunately, but I really liked the print work we got out of it.

General Leisure

Drag Race. It's a Keys' tradition. Probably stemmed from Hemingway's legendary love of drag. The real tragic of type is that it can't capture sarcasm

Sportfishing

LGBT Ad

I was struggling with this line for awhile, and came up with one after several sleep-deprived nights that bombed hilariously. After doing some informal focus-grouping, and pounding a coffee, I was finally able to crack it.

Ironman

Moe's

YouFit

YouFit Print

We pitched YouFit, a chain of gyms, with the line "Whyever You Go."

Print

The print direction paired healthy imagery with counter-intuitive lines.

Out-of-Home

Out-of-Home