I'm Hunter Savage.

Reeves' is a luxury car dealership that managed seven distinct brands. They are (in order of fanciness) Maserati, Porsche, BMW, Audi, Land Rover, VW, and Subaru. As a driver of used Suzuki Forenza, I got to sit in some of the nicest cars I've ever seen. 

 

Working on Reeves' gave me familiarity with a family-based good-old-boy system of doing business and pitching creative. And, to be totally honest, some of the work was surprisingly fun. Since they focused so much on retail, much of the creativity was limited to headlines.