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About Me.

I’m a team player with a drive to help others succeed. I have worked in many sectors for clients large and small. Every single one of them has something in common—there is a unique story that can be brought to life with patience and skill. I love discovering those stories and bringing them to life. My wide skill set across several industries makes me uniquely able to bring a brand’s story to life in a way that is engaging and relevant.

Work Experience

09.2024-Present

DiD/Lucid Group

Associate Creative DIrector (Freelance)

Work primarily on an injectable antipsychotic, speaking to doctors and other healthcare professionals. Coordination between client and regulatory are essential to ensure rapid timelines and deadlines are met.  

03.2022-07.2024

McCann Health New Jersey

Associate Director of Strategy 

After 14 years as a copywriter, I wanted to challenge myself to grow in a new direction. Strategy and copy have a lot of overlap, and I thought time in strategy would help me hone complementary skills that I didn’t get to utilize in copy.

07.2020–03.2022

McCann Health New Jersey

Group Copy Supervisor 

In this role I helped craft work that spoke to both healthcare professionals and patients. I oversaw 2 writers and helped them develop their skills and advance their careers. Mentorship is greatly important to me and I was delighted to pass along the knowledge that I’ve gained in the industry.

05.2019–07.2020

DID

Associate Creative Director 

My first managerial role. In this position, I helped contribute to brand strategy and execute complex deliverables in a timely fashion while helping to coordinate with 2 art directors. I wanted to work there longer, but a pandemic shifted my plans. 

03.2016–05.2019 

Evoke Health

Senior Copywriter 

Daily work centered around maintenance of ongoing projects and maximizing opportunities for growth within the brands. Website optimizations, redeveloping email streams from the ground up, and redesigning an entire HCP website—these were long-range projects that I juggled while also managing smaller day-to-day projects.

10.2014–03.2016

Digitas Health

Senior Copywriter 

My first job in the pharmaceutical industry. This required me to learn a new “language” of acronyms, adjust to FDA requirements, and challenged me to broaden my skillset. I worked on a patient-facing app, as well as a line of HIV treatments.

11.2013–10.2014

160over90

Senior Copywriter 

In this role I helped to develop brand identities for colleges and universities. Differentiation and storytelling were key areas of focus for each client, and represent exciting aspects of the job.

04.2012–11.2013

PPK

Copywriter 

Primarily focused on creating TV commercials, from script to screen. I also worked on smaller community-service accounts. In this role, I began to develop and hone client relationship skills.

10.2010–04.2013

Spark

Copywriter 

In this role I worked as the primary writer for an agency that also had an in-house studio. I collaborated with the studio team to concept and execute video shoots, and worked closely with art director partners to realize print and digital materials.

01.2008–08.2010

The Zimmerman Agency

Junior Copywriter /

New Business Coordinator

My first job in advertising. I primarily worked on tourism and food/beverage accounts, and spent some time ghostwriting the Twitter feed for the Aflac Duck.

Education

2003–2007

Florida State University

BA, English

Magna Cum Laude

In school I focused on creative writing, literary criticism & analysis, and playing music in local bands.

what's your favorite font? mine is usually Baskerville, for Serif 

and for a sans serif probably this DIN

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